A catalog that does not fit a template
Variants, dimensions, materials, bundles and dependencies are guided and validated instead of running through free-text fields and follow-up questions.
Custom sales systems
Sell the way your product demands.Not the way a template allows.
We build online stores, product configurators and B2B ordering portals for retailers and manufacturers whose catalog, pricing or processes do not fit a standard store. Connected to your inventory system, payments and shipping.
Your own pricing and variant logicDelivered in stagesConnected to your inventory system
your-store.com/configure
Product configurator
Build your product
Version
Option B
Dimensions
made to measure
Quantity
25 units
Price
calculated live
Your account price · tier from 20 units
Add to cart
Your price, your rules
calculated live
What we actually work with
Store platformsProduct configuratorsVariant logicPricing rulesCustomer pricing & tiersERP integrationPayment providersDHL & co.AWSVPS
One system
Product, price and order in a single pass.
From the first click to delivery, variants, pricing rules and order data move through one shared process instead of being re-entered at every step.
Prices that come from rules
Material, quantity, customer group and surcharges add up to a traceable price, live in the checkout and not in a quote sent days later.
Orders that keep moving
The order arrives structured in your inventory system, production or warehouse. Nobody has to retype it or ask what was meant.
Where things stand
Where selling through standard stores usually gets stuck.
Standard stores are built for standard products. As soon as variants depend on each other, prices have to be calculated or business customers have their own terms, the manual work begins.
The product does not fit the template
Variants, dimensions and dependencies end up in free-text fields or notes. Every other order needs a follow-up question.
Prices are calculated by hand
The store does not know your pricing logic. Quotes are worked out one by one, and customers wait for a number they cannot get online.
Business customers order by email
Customer pricing, tiers and approvals live in spreadsheets or in someone's head, not in the ordering process itself.
After the order, the retyping starts
Orders are entered again in the inventory system, production or shipping. Every transfer is a chance for errors.
Your own sales channel
From the first click to delivery.
The process follows your catalog. Standard cases run through automatically. Anything that needs a review is handed to your team with clear rules.
No rigid off-the-shelf system. Your products, your pricing rules, your approvals.
01
Find the product
Search, category, reorder or quick order by item number
02
Configure
Choose variants, dimensions and materials step by step, with dependencies checked
03
Calculate the price
From material, quantity, customer group and surcharges, live and traceable
04
Order and pay
Cart, approvals for business customers, payment through familiar providers
05
Hand over the order
Structured into your inventory system, production or warehouse, no retyping
06
Deliver and track
Shipping, status, invoice and reordering in one place
What we build
Three ways to sell in a way that fits your product.
Depending on your catalog and customers, a different building block takes center stage. They always connect to the same systems behind them.
Custom online stores
When a standard store fails on your catalog or your processes: your own logic and workflows, built on an existing store platform or fully custom.
Product configurators
Variants, dimensions, materials and dependencies in a guided selection. Price and feasibility are checked live, and the result goes straight through as an order.
B2B ordering portals
Customer-specific pricing, tiers, contract terms, approval workflows and reordering for business customers who still order by email today.
Inventory, payments and shipping
Stock, orders, invoices and shipping labels flow between the store and your existing systems without anyone copying data across.
Buying and selling
A buyback system, run in reverse.
A buyback system identifies a product, assesses it against rules and calculates a price. A configurator does the same thing in the other direction. That is why we build both on the same architecture, and why proven building blocks from buyback carry straight over to sales.
See our buyback systemsBuyingSelling
Identify the product
Build the product
Record the condition
Choose variants and dimensions
Buying price from rules
Selling price from rules
Receive the goods
Hand over the order
Resell
Deliver and track
Three steps, each useful on its own
How an idea becomes a working system.
Step 012 to 3 weeks
Assessment
We review your catalog, pricing logic, processes and systems and write down what pays off first and what can wait. You receive the result as a document you can use on its own.
Step 024 to 8 weeks per stage
Delivery in stages
Each stage is usable on its own, clearly priced, and puts a concrete part of the sales process into operation.
Step 03as agreed
Operation and further development
We keep an eye on processes, interfaces and metrics and evolve the system as your catalog and requirements change.
System Check
Before we build anything: where does your sales process stand today?
17 questions on your catalog, pricing, ordering process, inventory system and channels. Afterwards you can see how robust your system is, where the biggest lever sits and which step pays off first.
Start the free System CheckFree, about six minutes, results right away.
What lands on your desk
An assessment instead of gut feel
Your system maturity and how large the lever really is
The weakest point between product, price and order
Three prioritized recommendations, each with a first step
An 18-week roadmap in three stages
Frequently asked questions
What matters before the first conversation.
Do we need an entirely new store?+
Not necessarily. A configurator or a B2B area can often be added to an existing store. Whether that holds up or a dedicated build makes more sense is something we clarify in the assessment.
Which store platform do you build on?+
That depends on your catalog and your existing systems. We work with established store platforms as well as custom applications and only commit once the requirements are clear.
Can prices apply to individual customers?+
Yes. Customer groups, individual pricing, tiers and contract terms are part of B2B and are calculated directly in the ordering process, not after the fact.
Can the system connect to our inventory system?+
Yes, as long as the target system offers a suitable interface or reliable data exchange. We check the specific approach before implementation.
What rights do we get to the software?+
Once paid in full, you receive the agreed usage rights to the solution built for you. The exact scope is set out transparently in the proposal and contract.
30 minutes on your catalog instead of a slide deck.
Bring whatever you have: a price list, product data or a typical customer inquiry. We will tell you honestly whether and how we can help.
In personWith your catalogNo standard pitch